⬤ The AI traffic race took an interesting turn in January 2026. Similarweb's latest numbers show Gemini hitting 2 billion monthly visits for the first time ever, while ChatGPT shook off a two-month slump and returned to growth. The data tracks desktop and mobile web traffic for both platforms from late 2022 through early 2026.
⬤ ChatGPT still commands the lion's share of traffic despite some recent turbulence. The platform peaked at 6 billion monthly visits in October 2025 before pulling back. January 2026 didn't quite match that high, but the rebound signals ChatGPT is back on track after its late-2025 stumble. Usage remains significantly higher than mid-2024 levels, showing the platform's staying power with global users.
⬤ Gemini's growth trajectory tells a different story. Starting from much smaller numbers, it climbed steadily through 2025 before accelerating hard in the second half. Breaking through 2 billion visits in January 2026 marks a major milestone, even though it's still chasing ChatGPT's total reach. The chart shows Gemini's line getting steeper while ChatGPT's flattened out temporarily.
⬤ These traffic shifts matter because they reveal where users are actually spending their time. Gemini's rapid climb shows it's grabbing serious attention, while ChatGPT's recovery proves it can bounce back at scale. Bottom line: the AI platform race is heating up, with both growth speed and total reach becoming critical factors in who dominates this space.
Eseandre Mordi
Eseandre Mordi